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18 – 20 October 2021 Osaka, Japan Exhibition enquiry

Information for exhibitors in 2021

Gain access to Western Japan's beauty industry!

Beautyworld Japan West has been the optimal platform for exhibitors to penetrate Western Japan's beauty sector, the country's second largest market, for the past 15 years. Despite the covid-19 pandemic, last year's edition fostered productive sales negotiations between exhibitors and visitors. The fair also received plenty of positive feedback from both exhibitors and visitors.

The show's upcoming 16th edition will be held on a larger scale, adding hall 2 to occupy four halls at INTEX Osaka.

Sign up to nurture new relationships at this face to face negotiation platform and expand your business in Western Japan!

2020 Show video

  • Name:Beautyworld Japan West  (16th edition)
  • Date:18 - 20 October 2021
  • Opening hours:10:00 - 18:00 (Last day until 17:00)
  • Venue:INTEX Osaka, Halls 2, 3, 4, 5
  • Organiser:Messe Frankfurt Japan Ltd.

To request participation fees and detail

Beautyworld Japan West creates business opportunities

We can match all kinds of beauty-related products with salons and medical professionals, as well as with distributors & wholesalers, retailers in product distribution.

Product groups Visitors
  • Cosmetics
  • Natural & organic
  • Beauty equipment
  • Beauty supplements
  • Spa & wellness
  • Nail
  • Diet & health
  • Salon furniture & items
  • Beauty accessories
  • Eyelash
  • Hair
  • OEM & packaging
  • Business support
  • Professional beauty schools
  • Other beauty related items
  • Esthetic, hairdressing, nail & eyelash salons
  • Hotels, spas, fitness clubs, massage studios & leisure facilities
  • Distributors & wholesalers
  • Retailers
  • Manufacturers
  • Medical institutions
  • Press, government agencies, embassies & professional beauty schools

To request participation fees and detail

Features

A prime opportunity to tap into the beauty market in Western Japan

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Gathers the largest number of visitors among the beauty fairs in Western Japan. With nearly 80% of its visitors from Western Japan, the show provides key opportunities to enter and expand your business in the region.

The best place to learn about the region's beauty salon market

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68% of visitors are owners of various salons (esthetic, hair, nail and eyelash), making the show the most effective platform for learning about the Japanese beauty salon market.

An efficient and effective platform for sales activities

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Of the fairʼs total visitors, 84% have full or partial decision-making authority, allowing easier engagement during formal negotiations.

To request participation fees and detail

Zoning


Zoning by exhibit purpose and products

Exhibiting in the most suitable areas and zones will lead to the success of your company's promotion.

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The average age in Japan is predicted to reach 49 this decade, with more people suffering from health and appearance issues. A healthy lifestyle is widely recognized as essential for aging societies, with body and beauty care in higher demand.

The Wellness + Beauty area is tailored for products focused on health, beauty and longevity. After being well received at the Osaka fair last year, this zone and its concept have been expanding.

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Do you want to launch a new product, service or information? This area features the next trendsetters with an effective and reasonable package plan.

  • New exhibitors are prioritised.
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Various beauty products, techniques and services are exhibited in each categorised zone.

  • Cosmetics zone
  • Beauty equipment zone
  • Business support zone
  • Retail product zone