19 – 21 October 2020 Osaka, Japan 2020 Exhibition enquiry

Information for exhibitors

Beautyworld Japan West will expand even further in 2020.

Beautyworld Japan West is the optimum platform for exhibitors to penetrate western Japan's beauty sector, the country's second largest market. The show continues to grow in size, with larger number of visitors each year.

Beautyworld Japan West is prepared to help create even more business relationships by covering all areas of beauty products, techniques and services.

Join the show now to expand your business in western Japan!

The information below is of 2019, and to be updated to 2019 in August 2020.


With over 79% of its visitors from western Japan, the second biggest commercial region, the show provides key opportunities to enter and expand your business in the area. Notably, appx 2,600 of them are distributors and importers, the two driving forces which help you penetrate the sector.

Of the fair's total visitors, over 84% have full or partial decision-making authority, making it easier for you to engage in formal negotiations.

Approximately 68% of Beautyworld Japan West's visitors are owners of various salons for aesthetics, hair and nails, making the show the most effective platform for learning about western Japan's beauty salon market needs.

According to survey results, 94% of previous exhibitors and 95% of visitors plan to return to the next fair, proving that fair participants are satisfied with their experience.

Exhibitors & visitors comments

We started participating at Beautyworld Japan West from its first edition with two booths. Visitor numbers have grown significantly since then and thanks to that, we've met a lot of salon owners and sold over 2,600 pieces of equipment internally in total. We think without Beautyworld Japan West and its two other sister fairs in Tokyo and Fukuoka, we would had not accomplished that.

We have been participating at Beautyworld Japan(in Tokyo)as our target market matches its visitors, but it is our first time to participate at the Osaka edition. The number and quality of visitors exceed my expectations, and I now feel we should have participated earlier. In particular, we have met several overseas exhibitors and realised we gained an opportunity to promote our brand internationally. We will definitely come back next year.

We operate 13 hair salons mainly in Western Japan. Beautyworld Japan West is the ideal platform to actually experience and discover many kinds of new products and services to broaden our business opportunities and for that, it's s can't-miss event.

Zones & cost


This packaged booth plan for standard booth(9 ㎡)helps you save time and money for participation.

  • Packaged booths are located at Hall 6B zone only.

Have a new product, service or information to launch? This area features the next trend setters with an effective and reasonable package plan.

  • New exhibitors are prioritised.

A new compound zone with "Hair & Nail stage" appears in the Hall 3.

If you are aiming to expand sales channels to Hair, Nail, Eyelash, you can not miss it!

Various beauty products, techniques and services are exhibited in each categorised zone.

  • Booth fittings, such as octanorm wall panel systems, signs, needle-punch carpet and power supplies are not included and are the exhibitor's responsibility.
Cost (tax excluded)
Standard raw space
1booth (9㎡=W3m×D3m)
JPY 324,000
Standard booth (package booth)
1booth (9㎡=W3m×D3m)
JPY 398,000
Nail raw space *Nail products only
1booth (4㎡=W2m×D2m)
JPY 144,000
NEXT (package booth)
1booth (4㎡=W2m×D2m)
JPY 230,000

Rental stand


An economical and convenient rental stand is available for order.

For more information

Promotion guide


Enhance your brand & products recognition using our promotional items.

For more information


Messe Frankfurt Japan Ltd.

Beautyworld Japan Organiser’s Office